As a home based business owner, if you haven’t discovered it yet, you soon will…
Leads are the lifeblood in your business
There are a gazillion ways people have developed to generate leads both online and offline. Many of the methods are terrible. They may generate leads but in the long run, they harm your business and personal reputation.
In today’s post, I am going to give you a variety of good ways to generate leads online.
Recently, I wrote a post that delves into lead generation and explains what a lead is. I also explained that you need to follow up with leads quickly and manage those leads properly.
The goal in this post is to just give you methods and means for online lead generation.
Discover Potential Lead Hang-out Locations
Consider your primary target market and where they will hang out. You may want to start joining Facebook, Linkedin and Google+ groups.
Search out their favorite forums and chat rooms. What blogs are they reading.
One site where I generate leads is IBO Toolbox. You can check it out here.
Generate Leads Online With Webinars
I can not say it enough, offering great value will draw attention. Webinars are an excellent method of attracting online leads.
Webinars are an excellent way to answer questions in real time and you can achieve a level of trust.
As a matter of fact, have you attended our webinar here at Rocket Recruiting? You can sign up here.
Generate Leads Online By Establishing Yourself As An Authority
When people see proof that you know your “stuff” they will want to know more.
There are many people marketing online but have no idea or knowledge of the products they are marketing. If you are able to answer people’s questions, and if you have multiple testimonies of your expertise, you will gain a following and leads.
Generate Leads Online By Publishing eBooks
This goes hand in hand with establishing yourself as an authority. As a matter of fact, in a short time, we are going to supply Rocket Recruiting members with various eBooks that they can use for recruiting and training.
Many online marketers have found that offering a free eBook on their primary niche is a great lead magnet. After all, people love to get free stuff and they will give their contact information to get a free eBook.
Generate Leads Online With Quality Content
Whoever stated that content is King hit the nail on the head.
If you consistently provide high quality content on your blog and have a call to action asking for contact information, readers will provide.
Also, set your comment structure to where the person must give their info to leave a comment.
Generate Leads Online With Paid Advertising
No one dare leave out the tried and true method of paid advertising. Running ads on Google Adsense and Facebook are great methods of generating online leads.
I would recommend that you do tests and keep statistics. Find the ads that work best for your business.
Generate Leads Online Through Partnerships
It can be a 2 way street.
Find a person who markets a product or service that relates to your product or service and partner up. You send prospects to their site and vice versa.
Generate Leads Online By Interacting On Social Media
When you have people commenting on your social media, it helps immensely if you interact and answer their comments along with offering suggestions for their problems.
This is another way of establishing your authority.
Generate Leads Online Using Infographics
Infographics have become a popular lead magnet as of late. The visual appeal draws visitors and because they are considered an image, they can be used in multiple locations and not considered duplicate content.
These infographics should have a call to action sending the people to a lead capture page where your visitors will enter their contact information.
These are a few
The main idea is providing value so people will want to get more of your wisdom. And in time, they will be overjoyed to purchase from you.
The biggest key is managing those leads correctly. The Rocket Recruiting app is designed to help you manage those leads so you can follow up with them consistently and provide them with more valuable info.
If you haven’t signed up for Rocket Recruiting yet, you can do so here.
Keep coming back as we will keep giving you tips, tricks and tools to build your business to a massive scale.